SKILL SETS
D
Duke is a Digital Marketing Manager and Consultant with a track record in both corporate and entrepreneurial fast-growth settings. Adept at utilizing your performance data to drive efficiency and strategic decision-making for results within organizations. Passionate about training and leading lean but effective marketing teams. Contact me to schedule a consultation or interview.
MY EXPERTISE IN DIGITAL MARKETING
Management
95%
Marketing Strategy
95%
Training/Consulting
90%
e-Commerce
85%
PaidMedia/Advertising
85%
Analytics/Reporting
80%
Web Development
80%
PORTFOLIO
EXPERIENCE
04/2025-Present
Data Street Marketing
Digital Marketing Manager -
Digital marketing can be a difficult landscape to navigate. You know that you need it, but you are not sure where to turn for the right partnership. Our team at Data Street believes in starting with you in order to figure out the why so that we can develop the how. We understand that digital marketing and web development is not “one size fits all.” Our approach is to keep it consultative and cultivate the right solutions-driven strategy to meet your online goals.
12/2022 - 6/2024
SEALED AIR (SEE)
01/2020-Present
ECOKRUZ.COM
Co-Founder & Marketing & e-Commerce Leader -
As the Marketing and e-Commerce leader, spearheaded strategic initiatives within a rapidly expanding Electric Vehicle (EV) industry startup, from its inception as a fully bootstrapped organization. Working closely with the CEO, orchestrated efforts to drive B2C and B2B sales growth on a freelance basis, step by step, with very limited time and budget. In the process of exiting and selling the business soon and searching for my next career move.
Sr. Global Digital Marketing Technology & Analytics Manager -
Collaborated initially with the Global Marketing Team and key stakeholders to spearhead the development of a marketing dashboard within the Microsoft Bl environment, delivering consistent insights and analysis to teams. Oversaw a team of two skilled data analysts managing UTMs, GA4, Adobe Analytics, SQL, and Python. Bridged connections between investments, personnel, and resources across expansive global marketing teams, enhancing ability to derive insights and drive growth.
01/2020-Present
Allen Samuels House of Travel
Web Marketing Manager (freelance) -
Initially took their digital business card and turned it into a full blown website. After which continued to assist in updating the website, content/SEO and graphics/videos to keep it up to date monthly. Built a custom form fill to assist their travel agents in fulfilling trips for their customers with high conversion rate.
06/2016 - 11/2022
GRAY TV/GRAY MEDIA INC.
Manager of Media Strategy & Ad Ops -
Initially serving as an internal consultant, traveled extensively to advise TV stations and their clients on digital advertising and strategy, in 60 local markets. Following a company restructuring/buyout , later promoted to spearheading initiatives focused on fostering a culture of excellence, optimizing processes, and driving accountability within the automotive vertical solely. This involved establishing and leading a digital media strategy team within a publicly traded company.
Education & Certifications
University of California, Santa Barbara
B.A History (Recent US History & Government)
Regis University, Denver, CO
M.A. Social Sciences
Focusing on Recent Social Trends Analysis
Google Adwords Certified
Google Analytics Certified
Meta Ads Certified
Trade Desk Certified
FAA Drone Pilot Certified
07/2014-05/2016
DEALER.COM
Senior Digital Advisor -
Project Manager and Consultant for the highest net-worth dealership groups within the Dealer.com client portfolio. Proactively and reactively reaching out to clients to provide consultation on digital marketing and industry best practice; Project management skills with delivering multiple solutions for multiple clients simultaneously. Fast growth startup - Dealer.com was acquired by Dealertrack for $1B then subsequently $4B by Cox Automotive.
MARKETING MAVEN
Freelance Digital Marketer
Executed various digital marketing projects, including SEO, social media, and email marketing, achieving a 35% improvement in online visibility.
CONTACT
Let's discuss how I can elevate your digital marketing efforts. Reach out to schedule a consultation or interview: