SKILL SETS
D
Full-time Digital Marketer. Part-time World Traveler and Dog Dad. Soccer and EV enthusiast. Duke is a Digital Marketing Manager and Consultant with a track record in both corporate and entrepreneurial fast-growth settings. Duke is adept at running your marketing stack. And utilizing your performance data to drive efficiency and strategic decision-making for enhanced results within your organizations. Contact Duke directly via the form below to schedule a consultation or interview.
MY EXPERTISE IN DIGITAL MARKETING
Management
95%
Marketing Strategy
95%
Training/Consulting
90%
e-Commerce
85%
PaidMedia/Advertising
85%
Search Engine Optimization
85%
Analytics/Reporting
80%
Web Development
80%
PORTFOLIO
EXPERIENCE
04/2025-Present
Data Street Marketing
Digital Marketing Manager -
Data Street Marketing is a full service digital agency, serving local clients in mostly MS, AL and Charleston, SC locations. Their largest client is the Mississippi State Lottery. I am responsible for leading, hiring and training of a small but effective Ad Operations Team at Data Street. My team's responsabilities include SEO/SEM, programmatic paid advertising and analytics/reporting. Our team at Data Street believes in starting with you and your business in order to figure out the why so that we can develop the how. We understand that digital marketing and web development is not “one size fits all.” Our approach is to keep it consultative and cultivate the right solutions-driven strategy to meet your online goals.
12/2022 - 6/2024
SEALED AIR (SEE)
01/2020-12/2025
ECOKRUZ.COM
EV Charging Marketing & e-Commerce Manager -
As the Marketing and e-Commerce Manager, spearheaded strategic initiatives within a rapidly expanding Electric Vehicle (EV) industry startup, from its inception as a fully bootstrapped organization. Working closely with the CEO, orchestrated efforts to drive B2C and B2B sales growth on a freelance basis, step by step, with very limited time and budget. In the process of exiting and selling the business in 2026.
Sr. Global Digital Marketing Technology & Analytics Manager -
Collaborated initially with the Global Marketing Team and key stakeholders to spearhead the development of a marketing dashboard within the Microsoft Bl environment, delivering consistent insights and analysis to teams. Oversaw a team of two skilled data analysts managing UTMs, GA4, Adobe Analytics, SQL, and Python. Bridged connections between investments, personnel, and resources across expansive global marketing teams, enhancing ability to derive insights and drive growth.
01/2020-09/2025
Allen Samuels House of Travel
06/2016 - 11/2022
GRAY TV/GRAY MEDIA INC.
Manager of Media Strategy & Ad Ops -
Initially serving as an internal consultant, traveled extensively to advise TV stations and their clients on digital advertising and strategy, in 60 local markets. Following a company restructuring/buyout , later promoted to spearheading initiatives focused on fostering a culture of excellence, optimizing processes, and driving accountability within the automotive vertical solely. This involved establishing and leading a digital media strategy team within a publicly traded company.
Education & Certifications
University of California, Santa Barbara
B.A U.S. History & Business-Economics
Summer Internships: U.S. Dept of State, U.S. Coast Guard and Colorado State Parks
Google Adwords Search Certified
Google Adwords Display Certified
Google Ads Video Certified
Google AI Powered Shopping Ads Certified
Google Analytics IQ Certified
Meta Ads Certified
Trade Desk Certified
FAA Drone Pilot Certified
Web Marketing Manager (freelance) -
Initially took their digital business card and turned it into a full blown website. After which continued to assist in updating the website, content/SEO and graphics/videos to keep it up to date monthly. Built a custom form fill to assist their travel agents in fulfilling trips for their customers with high conversion rate. Eventually transferred service to a local person who was updating their social media.
07/2014-05/2016
DEALER.COM
Senior Digital Advisor -
Project Manager and Consultant for the highest net-worth dealership groups within the Dealer.com client portfolio. Clients such as the Dream Motor Group owned by Coach Nick Saban. Proactively and reactively reaching out to clients to provide consultation on digital marketing and industry best practice; Project management skills with delivering multiple solutions for multiple clients simultaneously. Fast growth startup - Dealer.com was acquired by Dealertrack for $1B then subsequently $4B by Cox Automotive.
MARKETING MAVEN
Freelance Digital Marketer
Executed various digital marketing projects, including SEO, social media, and email marketing, achieving a 35% improvement in online visibility.
CONTACT
Let's discuss how I can elevate your digital marketing efforts. Reach out to schedule a consultation or interview:
